August 10th 2017 – Diono®, the leading manufacturer of high-quality child safety seats and travel accessories announces the acquisition of We Made Me® (WMM), the manufacturer of safe & innovative baby wearing products, to add to its juvenile product portfolio.
“We are thrilled about the addition of We Made Me’s three hero products to Diono’s existing product line as this will allow Diono to continue evolving while also setting the standard for safety within the industry,” said Brad Keller, CEO of Diono.
“Likewise, by acquiring WMM, Diono now enters the baby wearing market, adding to our development and distribution of safe and stylish products, which will help us continue to be a life partner for parents and their children from infancy to early childhood.”
WMM was born out of a simple passion: to create thoughtful products, rooted in the ancient traditions of families being one as a tribe, but with the modern family in mind. The brand’s internationally recognised, ground-breaking baby wearing designs that will become a part of the Diono brand include:
• Soohu Sling® – A 5-in-1 hammock-style sling carrier that is made from 100% organic cotton and offers parents five carrying positions including two discreet breastfeeding positions. It can be used from birth up to 24 months and from 3.6 to 15.9kgs.
• Pao Carrier® – A 3-in-1 carrier offering parents two front carrying positions, world-facing (away from you) or parent-facing, and one back-carrying position. It is easily adjustable with strap extensions and can be used from four months onwards and from 3.6 to 15kgs.
• Wuti Wrap® – A stretchy baby wrap made from durable and breathable fabric. It is designed with the first nine months in mind as it offers your little one the comfort and security they felt in the womb, making that transition from womb to wearer as gentle as possible. It can be used from birth to 24 months and from 3.6 to 15.9kgs.
“It was important for us as a company to join a brand that held the same values and mantras We Made Me does. Every aspect of our business is considered with the same rigour, passion, innovation and honesty, and what sets us apart is our genuine spirit of integrity and playfulness we apply to everything we do” said Daniel Lucas, CEO & Founder of We Made Me. “Diono is the perfect brand to grow the We Made Me tribe and products and combined we can continue to deliver safety and smiles to families across the world.”