Diono Announces Senior Executive Appointments

25th July 2018 Product News

Greg Mansker joins the Board of Diono and the new Chair of the Corporate Development and Legal Committee and Peter Wilfahrt is appointed as the brand’s Chief Digital Officer


Seattle, WA. (July 7th, 2018) – Diono (https://us.diono.com/), the Pacific Northwest’s award winning designer and manufacturer of car seats and strollers for babies, today announced two significant executive appointments with Greg Mansker joining the Board of Diono and becoming the new Chair of the Corporate Development and Legal Committee. Likewise, Diono has appointed Peter Wilfahrt as the brand’s Chief Digital Officer. Mansker and Wilfahrt join the Diono team led by Tim Maule, CEO and President of Diono.

“I am thrilled to announce that Greg Mansker has agreed to join the Board at Diono,” said Tim Maule, CEO and President of Diono. “His experience and knowledge of the global juvenile business will help fast track the growth of Diono and the management team and I are looking forward to working closely with him.”

In a distinguished and highly successful career of over 30 years, Mansker led the international business development business unit at Graco, before joining Chicco USA as CEO. After establishing Chicco as a leading car seat and stroller brand in North America, Mansker was then appointed to CEO and Chairman of America’s at Goodbaby International, leading the acquisition of Evenflo, and the introduction of Cybex and gb Brands.

“Joining the Board of Diono at this time is very exciting,” said Mansker. “The plans that Tim has shared with me for the brand and the product range will place Diono in a very unique place as one of the industry’s true pioneers.”


Additionally, Peter Wilfahrt has been appointed Chief Digital Officer at Diono. Wilfahrt, a self-proclaimed “digital native”, is a digital and e-commerce expert and author having recently published his first book, Cracking eCommerce for fun and profit. After a career starting with the German Chamber of Commerce leading digital strategy and development in Bavaria, he developed Ready for Innovation as Chief Digital Officer, offering bespoke digital solutions to the automotive business, while running several e-commerce retailers in Germany.

“Peter has a unique consumer insight and technical knowledge of all aspects of today’s digital world, and recently becoming a new father has only deepened his already detailed experience of the juvenile market,” said Maule. “He has immense energy and I am looking forward to Diono becoming a digital first business under his guidance to help meet the demand of the changing consumer retail market.”

“Diono is an amazing brand with a global appeal. I am looking forward to taking our #madeofseattle brand around the world and introducing new parents like myself to our innovative and safe products,” said Wilfahrt.

With the extensive industry experience behind these appointments, Diono can continue to evolve as a brand as well as build on existing achievements and the amazing success that the brand has accomplished under the direction of Tim Maule, further making its presence as a leader in the juvenile products category.


About Diono

At Diono we love that pioneering, Pacific North West spirit, and what it means to be a modern family on the move today. Whether that’s a trip to the grocery store, a hop around the block, a road-trip state to state, or a journey around the world. With celebrated, award winning car seats and strollers, alongside accessories designed to be your everyday heroes, we have some big ideas for your little ones, (and some wonderful little ideas for the big people) when out and about. We’re always working on a range of lovingly engineered products to keep you happy & smiling on the move and inspired, pioneering parents. With offices around the globe, from Seattle to Toronto, and Manchester to Shanghai, we help shape the journeys of families the world over. So, wherever you’re going to, or coming back from, we’re here to help you get there and back again. Whoever you take along for the ride, we’re here for the joy of the journey, and to be ready for wherever life takes you. Visit Diono.com (https://www.diono.com/) to begin your adventures.