About Diono

Safety and smiles for the biggest and most exciting journey in life!

Becoming a parent is the biggest, scariest and yet most exciting journey in life. So, here at diono we’ve made it our passion to lovingly engineer ideas that are all about safety and smiles – wherever you are going. From clever little accessories for big days out to ultimate car seats and wheels of wonder for new adventures, we produce all the things you need and some things you didn’t even know you wanted.



Going the extra mile and thinking about what you can't see as much as what you can see - that's how we think.

We are a brand born in Seattle and shaped in the uber cool Pacific North West, where different is part of the everyday and adventure meets invention.  We are commonsense people – at Diono we make commonsense into smart thinking, commonsense into love, and commonsense into magical moments. We know it’s the little ideas that make a big difference and go a long way. We are all about being directly relevant, in the moment when you really need it. From the safety that gives you peace of mind and freedom to enjoy the journey to the helpful intuitive features which add a bit of everyday magic. We go above and beyond to make each journey a joy.



Welcome to Diono, the world’s common sense choice of baby travel; pragmatically ingenious, emotionally engaged and focused on giving you a little bit of everyday magic to make your journey smoother.


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Diono are part of the Winona Capital Group